Recently there’s been a high demand for different E-learning courses from individuals pursuing professional courses for career development. However, for these individuals, it remains a challenge to find enough information on which E-learning courses are best suited to them.
Be Effective & Efficient!
As an E-learning vendor, it is your responsibility to inform these aspiring learners about the variety of courses your organization has on offer. In helping them find the best E-learning program/s for their needs and goals, your organization will be set to gain a large audience for the E-learning courses you have on offer – and which company doesn’t want to increase their reach and audience? This drives home the message that it’s extremely important for you to promote your E-learning company in an effective and
Golden Rule Number 1: Know Your Audience!
In order to properly promote your company, the golden rule is to first know your audience. You have to
identify who is going to be your potential audience. Your E-learning courses will be of no use if they are not offered to the right people at the right time. In promotions, your company needs to ‘tease’ its target audience by highlighting and giving ‘snippets’ about the exclusive features of your courses.
Often E-learning companies launch teasers before the courses are ready to be delivered. Teasers don’t usually contain details of the courses, they just offer a “hint” - just enough in order to grab the
potential student’s attention. This can be further marketed and amplified through multi-channel marketing, for example consistent messaging (complimenting the message in the teaser) about the courses in the company’s blog posts and newsletters.There is no denying the fact that the promotion of your E-learning company can be done by maintaining effective public relations (PR). The necessary public relations activities for your company include:
Contacting your target audience to identify their specific learning needs,and
Shaping the support of influencers and opinion leaders in favor of your company.
Influencers and opinion leaders play an important role in motivating your target audience to invest time, money and/or effort in your E-learning company and courses.In order to maintain effective PR with your target audience, you can use different promotional tools such as newsletters, whitepapers etc. Social media has also gained immense popularity amongst today’s internet users. You can leverage these social platforms to attract the attention of learners. One important advantage of using social media as a promotional tool lies in the fact that you can reuse and share the positive feedback and reviews
about your organization you find on social media in other channels.
5 simple steps to promote your E-learning company
In order to successfully promote your company and build a healthy brand image, you must follow these five tips:
1. Send newsletters and emails to your target audience on a regular basis.
Post frequent blogs in order to let your audience understand the value your courses will provide.
Publish whitepapers to highlight the features of your courses.
Maintain effective PR with influencers and/or opinion leaders.
Establish a strong relationship with the target audience using social media and social networking sites.