Pharmaceutical Industry today, is a goldmine of opportunities. The global pharmaceutical market was estimated at approximately $935 billion in 2017 and is bound to reach $1170 billion by 2021. Every day, new technologies and scientific discoveries are pushing the boundaries of human understanding.
And for a company to succeed, the people who make it, i.e., its employees, should be updated with all the recent developments. This is why employee training in the pharmaceutical industry has become one of the major pillars of its success. This blog talks about training method for employees of the pharmaceutical industry.
Training Methods for employees of Pharmaceutical Industry sub image 1
Choosing mLearning for Training Pharma Employees
The pharmaceutical industry employs millions of people. Each employee is important for the growth of the drug manufacturing companies. It is important that they are trained to deal with the dynamic nature of the business. However, keeping the enormous group of people they employ up to date has proven to be difficult.
Major challenges faced by the companies are:
The dearth of qualified trainers
Speedy launch of new drugs
Newly explored markets with needs distinctly different from older markets
Change in legal and compliance guidelines as per geographical location, as companies expand to new countries
To meet these dynamic challenges, pharmaceutical companies have turned to delivering training content via mobile devices as a training method for employees.
Benefits of Mobile Learning in Pharmaceutical Training
Training Methods for employees of Pharmaceutical Industry, mlearning sub image 2
Mobile learning is flexible in terms of location, as well as timing. As a result, it is steadily becoming a favorite among companies. mLearning can easily circumvent the challenges faced by them:
mLearning removes the scarcity of trainers from the equation. A quality trainer can serve the training needs of hundreds of employees, across locations and time-zones. Whether sessions are pre-recorded or live, digital classrooms allow a trainer to reach out to a lot more people than a traditional classroom would.
As new drugs get launched, mLearning allows employees to be updated rapidly with the composition, treatment, and side-effects, among other properties of these drugs. Companies can simply update the data on cloud servers which are pushed across the globe to their employees’ mobile devices. A notification is then sent across to inform every one of the update. Thus, the training material remains truly dynamic.
Similarly, mLearning can be leveraged to teach employees about the compliance guidelines of each new jurisdiction a drug is marketed in. Using interactive guidance, employees can absorb such complex information more easily.Let us now see why mLearning is the most effective training method for employees of the pharmaceutical industry:
Training Methods for employees of Pharmaceutical Industry sub image 3
Although there is no one-size-fits-all training design that will work for all companies, but there are some basic rules that, if followed, have been proven to be most effective.
Shorter Modules Retain Better Attention:
Mobile-friendly content needs to have courses split into short modules of not more than five minutes. Each of these must focus on different concepts. This is to ensure that the trainee does not get distracted while a concept or a lesson is being covered.
As mobiles have a small screen, clutter-free design is encouraged so that the focus is mainly on the content. Splitting content into points and highlighting the important keywords ensure employees can, at a glance, cover all important information in the shortest possible time.
Click here to continue reading about training methods for employees of pharmaceutical industry