What is Gamification?
Gamification means applying the game design techniques and game mechanics to engage and motivate learners to help them achieve their goals.
In gamification, the learning process as a whole is turned into a game.
Game mechanics and elements are applied to existing content to engage and motivate the learners.
Might include a collection of tasks with some form of rewards (without necessarily any defined learning objective).
Points, levels, rewards, leaderboard, achievement badges, feedback loops, conditions are some of the key principals used in gamification.
It is usually easier and cheaper to introduce gamification in learning.
Benefits of Gamification:
It encourages collaboration, fun, focus, retention, productivity, creativity, and meaningful choices.
It is a great way to change behaviors or encourage specific behaviors, provide immediate feedback and gratification, and track progress.
When to Use Gamification?
Following are some of the situations when the use of gamification makes perfect sense:
When you want to encourage the learners to take specific actions.
When you want to motivate the learners and influence their behaviors.
When you want to drive innovation and help the learners in building specific skills.
When you wish to engage the learners while promoting the spirit of competitiveness.
When you wish to provide the learners ways to track their own progress.
Best Practices for Designing Gamification:
Keep the game mechanics and structure easy to understand and follow.
Carefully align gamification with the business needs and learning goals.
Make scoring and winning easy and transparent – keep simple rules and keep the leaderboards easy to understand.
Wall Street Survivors.
Bunchball, in partnership with Wall Street Survivor, launched an online education platform which uses gamification to teach investment strategies to Millennials. Through a series of engaging and rewarding missions, users are taught a variety of stock market concepts.
Enterprises use Keas, an employee wellness platform, to maintain the overall health of the organization, lower group health insurance costs, and reduce unnecessary sick days. The gamification in Keas provides the individuals with a personalized dashboard which shows the stats, allows them to earn awards for achievements on task completion, and also support the co-workers to help them achieve their goals.