Gamification in the workplace is the new way to boost your team’s performance. Over the years, gamification has become a norm in many workplaces. It is applied to various e-Learning strategies as well as in employee training all over the world. Companies such as Google and Domino’s Pizza use gamification to drive their employees towards performing better.
What is Gamification?
Gamification in the Workplace: Design, Development, And Implementation - 1
It is defined as the application of game design and elements to non-gaming contexts. It uses the principles of gameplay, such as setting goals and allowing those who have achieved said goals to reap the rewards, as a sort of motivation for better performance.
Gamification is a clever way to make work more enjoyable for employees. By tapping into the human need for instant gratification, and recognition & reward for their work, gamification in the workplace pushes employees to put in more effort and achieve more. Not only that, it also reduces employee turnover as job satisfaction soars.
The Merits of Gamification in the Workplace
Apart from serving the basic human need for recognition, gamification also brings an array of other benefits to the table –
Pushes Employees to Think Out of The Box
“Necessity is the mother of invention” – true to the saying, the need to solve a problem drives employees to discover and create newer and more innovative ways to resolve an issue at hand. This not only drives up productivity, but it also allows for the birth of new and revolutionary technologies.
Long-term Retention of Knowledge
In most companies, teams often find themselves with problems that they have already encountered in the past. However, they cannot seem to find records of how they solved it in the first place. With gamification, thanks to active participation from everyone, the knowledge is not lost. Moreover, due to the high interest in innovative solutions, the impact of such knowledge is far more deep-rooted.
With goals being set up and wins being rewarded, every employee finds themselves with the will to achieve. As a result, active and deeper participation by employees is one of the most prominent impacts of gamification in the workplace.
Increased Job Satisfaction
Gamification ensures a monotony-free workplace. Instant rewards and the challenge of solving time-bound problems makes work all the more interesting. In turn, job satisfaction soars as employees start enjoying the time they spend at work.
Related: Gamification in Corporate Training: Your Checklist for Training Success
Designing Gamified Training Modules
It is in every employers’ best interest to have happy and engaged employees. When the staff is unhappy and disengaged, they do not care for the products they build or the services they provide. This will affect the overall productivity. To avoid this, gamification is definitely one of the best ways forward.
Before running with a design, let’s reiterate what gamification of a training module means –
It is simply the application of game design and elements to a non-gaming situation, which, in this case, is a training module.
Allowing the employees to solve simulations of real-life problems within a safe, no-risk environment.
Mapping game objectives in order to simulate gameplay.
With all this in mind, let us delve into two examples.
Gamification in the Workplace – Example 1
Imagine designing a module to train employees on “Website Designing”.
Just like gaming, we’ll first divide this into levels. For web design, there are three main components –
Designing the layout.
Creating the separate elements of the layout.
Putting it all together.
In a gamified module, each of these components will be a gaming level. For example, once an employee finishes the layout for the website, they will be rewarded for completing level one of the exercises. Same goes for the other two components.
To make things more interesting, one can apply a point system to the exercise. This taps into the inherently competitive nature of the employees and allows them to engage in the activity.
Click here to continue reading about Gamification in the workplace