Why Does It Make Business Sense To Have A Content Curation Strategy?
There are many factors that are changing rather rapidly – business dynamics, global economic volatility, and pressure on training budgets. On the other hand, learner expectations are increasing.
So, the Learning and Development teams need to think beyond the current approaches to deliver training and look at options that can augment or support their current learning strategy.
As we know, traditional learning focuses predominantly on formal training that is necessarily discrete and happens over a finite number of days every quarter or year. Often, the formats used here do not map to the way learners want to learn. This is on account of the fact that they are not always in sync with immersive or new trends.
What would really help is the adoption of “Learning as a continuum” wherein learners see this learning journey as an intrinsic part of their daily/weekly/monthly planning.
Creating a culture of continuous learning is a tough mandate and this is where content curation finds a great fit. By finding the information that is most relevant, packaging it for an easy retrieval and usage, giving learners the flexibility to share and add further, you will be able to create the required mind shift in aligning to learning as an ongoing journey.
Content curation is not at loggerheads with formal training nor will it replace it. However, Learning and Development teams can use this approach very effectively to not only support formal training but create a culture on learning as a continuum.