Figures confirm that gamification in training leads to a 60% increase in employee engagement. So, if training is gamified properly, employees who get bored quickly and stop taking online courses can get back in the game. For those who still think that gamification is juvenile, here’s some food for thought: 97 % of employees over 45 years of age believe that gamification would improve work. Checkmate!
In this article, we’ll cover the essentials of gamification and provide you with eLearning examples on how to implement it successfully.
What Is Gamification?
Gamification is the process of adapting elements of games (levels, points, challenges, etc.) to non-game situations in life. Gamification mainly aims at making our obligatory, routine, or formal activities easier and more entertaining. In the last twenty years, gamification entered many realms of our daily life: civil administration routines, corporate loyalty programs, and so on. And the game elements do make a difference.
One of the most famous examples is the speed limit lottery for drivers in Sweden. It demonstrates how game elements can improve compliance. To encourage people to observe the speed limit, road safety authorities installed a special radar camera. The camera would penalize drivers who drove above acceptable speeding limits and issue a lottery ticket to those who didn’t. The prize offered by the lottery ticket came from the fines each penalized driver paid.
The elements of a game added a competitive edge to the process, thereby making drivers obey speed limits. As a result, people started driving safely. To keep reading