Top 20 Explainer Video Software for Every Budget and Skill Level

An explainer video is a short video that focuses on explaining a product, service or concept. It’s typically used in online marketing to demonstrate how something works or what a company does. A well-made high-quality explainer video can help you promote your business or boost your product conversions. And the best part is that you don’t need to hire a video production studio. Armed with special tools, you can create explainer videos on your own.

This is a roundup of 20 explainer video software solutions that can help you create compelling videos and improve your marketing. For convenience, we divided them into five separate groups, from live-action video tools to animated video software. Check out them in this article at